Urbanites
/Big users of social technologies. Capturing ‘life’ through tweets/photos/Facebook. Living in increasingly nature starved zones. Need hooks that can integrate with current behaviours. Increasing fear over climate change, pollution, air quality, wellbeing, and lack of green spaces.
Stimulus
The NIU's most resourceful officers have been gathering intelligence for this brief. Check out their intel below...
Inspiration: fitbit. An activity tracker to help you monitor your daily exercise, food intake and sleep.
“I’ve got this app on my phone, this butterfly spotter thing but I’ve never used it. When I see a butterfly I never remember to get my phone. I tend to take a photo and then look it up if I’m not sure. In that moment I’m not looking at the phone, I’m looking at the butterfly.”
Inspiration: Most #walktowork posts had some mention of nature, many were around noticing small details.
“I think the problem we have now is that, especially in London, everyone’s so busy, we’re all “so busy” that no one really plays their part because we think someone else will do it. ”
Inspiration: Share 7 pictures in 7 days with #naturechallenge then pass on to a friend.
“I use Google Maps and Citymapper pretty much wherever I go and I’m pretty sure that’s the same for anyone in any city. We’re reliant on the stuff that can get us from A-B and rarely notice what’s going on in between that distance.”
Ideas
In February 2016, nature intelligence officers Swarmed around this challenge for 48 hours. Here are the initial ideas...
Idea: Nature on Tab. See a local photo of nature in your browser every time you open a new tab.
Idea: Curio. A photo sharing app enabling strangers to exchange a photo of nature along with a feeling.
Idea: The Wildfullness app guides you through the simple technique of being present and noticing what's going on around you through the practice of a 10 minute 'sit spot'.
Immersive, experiential theatre play where audience participation is only guaranteed by filling quota of minimal viable data contribution.
What's next?
The NIU is working on a plan to hatch the ideas with the most potential to get us humans noticing nature. We'd love to hear from you if you have more ideas to add to the mix. Please leave your thoughts in the comments box below.
